Guard Expands in Denmark – X Automation Joins Guard

Guard continues to strengthen its Nordic presence through the acquisition of X Automation, a Danish automation company with more than 30 years of experience in water, energy, biogas, and industry. For us, this is more than an acquisition. It is a natural next step in building a connected Nordic competence network within automation and digital services.

A Strong Professional Fit

X Automation and Guard have long worked with the same technologies, served the same industries, and shared many of the same values. Bringing the two companies together therefore feels less like starting something new and more like adding a missing piece to an existing puzzle.

We share a belief in practical, robust solutions – and in the importance of operational efficiency and security working hand in hand.

”X Automation has built a strong foundation in Denmark. We share both a similar culture and a common professional approach, making this partnership a natural fit. Together, we can offer our customers across the Nordics an even more complete range of solutions,” says Karl Kristian Sunde, owner and Chairman of the Board at Guard.

Greater Capacity, Stronger Local Presence, and Guard Cloud

Through the integration, Danish customers gain access to Guard Cloud and a broader range of services within digital insights, data integration, and process optimization. At the same time, X Automation gains access to the expertise and capacity of the wider Guard Group.

Together, this puts us in a stronger position to meet the needs of a market facing significant investments in infrastructure and digitalization.

Business as Usual – With More Opportunities

All employees and operational owners of X Automation will remain with the company. Customers will continue working with the same people, maintaining the same close relationships and quality they know today – now supported by a broader range of expertise and solutions.

”We are proud of the journey we have taken so far and look forward to the next chapter together with Guard. This partnership feels both right and natural,” says Kent Hastrup Jensen, CEO of X Automation.

A Stronger Nordic Network

The acquisition of X Automation marks an important step in Guard's strategy to build a connected Nordic competence network.

Each location retains its local identity, while knowledge, experience, and technology are shared across borders. Different teams, different strengths – working towards a common purpose.

Because the value of a network lies not only in the competence of its individual parts, but in how they work together.

The transaction was completed on August 26, 2025.